and repeat : Thu 7 Nov : 02:30
Speech-making is the art of persuasion. Well-honed rhetoric appeals not just to the mind, but to the heart and, deeper down, in the guts. Examining the speeches that provoked radical change, surprised pundits or shocked listeners, poet Simon Armitage dissects what makes a perfect speech.
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Simon discusses the nuts and bolts of speech writing with Vincent Franklin, aka the blue sky thinking guru Stuart Pearson from The Thick of It, and gets tips on powerful delivery from actor Charles Dance.
http://www.bbc.co.uk/programmes/b03f3v3w
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